EA have announced that they are currently working on a new Wii game called EA Sports Active. The idea seems to be bases on the same idea as Wii Fit, and will be targeting females in their thirties.
EA claims that EA Sports Active will take a much more western approach to the idea. Wii Fit had many balancing and coordination type exercises, where as EA Sports Active is planned to have western style cardiovascular exercises.
Nintendo's Wii Balance Board will be compatible but not necessary for most of the exercises. Instead, there will be a leg strap that will be bundled with the game.
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